Somehow the logos the most firms use are usually the same old stuff. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. Law firms need to be creative with their logos so that they will stand out from the crowd. Below are some ideas that you can use to help you design the best logo for a law firm.
It is actually great to have a classic design. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. People right away know that you have a law firm with these symbols. But a logo does not have to be the first picture of a gavel that you see. You need to add something creative to it. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. The first letter of one of your partner’s names can be a good example. Better still if most of the partners have the same letter in their names. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. You can use the letter Z if your company name is Zanes Law.
Logo is the best way to tell people what you do. Divorce lawyers can use a man and a woman to be a part of their logo. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. These are ideal for a niche market. There can be a connection made with your customers if you use these types of logos. It tells them exactly what you do and how you can help them.
You can also use you law firm’s name in your logo. Many law firms use the power of their names for attracting customers. Using your name is a great way to build your brand or reputation. It is with the execution of the design that can be the source of the problem. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.